Delivering growth for owners & investors since 2017

We work along side C level, typically with CRO/CSO or commercial leadership teams, delivering the sales expertise you need. From assessing the state of play using proven tools like The Sales Healthcheck, our CRO fact finder or running a Sales friction workshop we can shape your Sales Transformation program and drive growth.

We can turn a 'slideware strategy' into a high performing sales organisation working across Go to Market, aligning teams from product launch and client acquisition through to renewal and retention.

Ideal clients are organisations undergoing strategic change or those acquired by Private Equity, typically working as part of the senior team on 12 to 36 month outcome based contracts.

We bring on tap expertise long term, living the change with the commercial team. We can deliver change management programs around skills training or adopting new technologies, design and implement an effective sales structure, optimise the sales process or set up a Sales or Revenue enablement function.

Smooth Sales delivers growth for investors & owners by creating structure around sales knowledge, sales skills & sales process. Hire proven experience to build confidence across teams, board members and investors.

About the business :

Smooth Sales was set up in 2017 to provide on tap experience for businesses seeking to drive change. Since then we have consistently delivered outstanding, measurable results in Sales Transformation programs across different industries. With decades in Sales leadership, Enablement and coaching we bring deep experience in driving sales culture and performance at global scale for multinationals while achieving revenue targets.

The team is ideally located with easy access to London, Heathrow & Gatwick, with a proven ability to quickly get up to speed for outcome based contracts from a few months to several years. Able to work on a day rate, contractor, fixed term or interim basis.

Typically we work for investors and owners looking to achieve growth or Private Equity acquired businesses in the SaaS, Data or technology spaces.

Specialities -

Sales Transformation – Embed fresh eyes alongside your existing team to help deliver change programs. From basic sales health checks (benchmarking the sales org) or sales process optimisation to defining & implementing a new structure to execute on strategy. We have done it before and can do it for you.

Large scale change programs – We have delivered 2 x Global Salesforce roll outs totalling over 2,500 seats, refreshed sales culture & skills in large organisations and delivered new go to market approaches to drive rapid results.

Interim sales leadership - Able to step into a vacuum from 6-24 months to bring 25 years’ experience, fresh energy and pragmatic leadership into a business.

Sales Enablement – From setting up the function to large scale programs. We have award winning, proven experience focusing on sales skills & sales knowledge.

Smooth communication (our sister brand) – Group or 1-1 Sales presentation training including video analysis, structuring your message, posture, body language, tone & virtual skills. Coaching senior leaders 1-1 to turn a weakness into a strength ready for the next Sales kick off, client event or town hall.

Sales foundation skills - we can own your sales onboarding training to create modern sales professionals for your organisation and continue to mentor & develop them.

Sales methodology roll outs - MEDDIC, Miller Heiman (2 master coaches), Altify (TAS), SPIN we can deliver the initial training and on going coaching you'll need to embed a new way of working in your team.

SDR (Sales development rep) From team set up to refreshing your pitches or creating resilience we can help.

Talent assessments - How good is your team, who are the stars, where do you need to invest or recruit?

Future leader coaching and mentoring - Investing in your aspiring leaders.

Tactical sales training - Account Planning, Strategic negotiation, Closing plans,

Please read on to learn more or just get in touch for a chat.