Operationalising Growth Isn’t About Adding Headcount.

True commercial scale requires unifying product, marketing, sales, and customer success behind a single, repeatable execution framework.

Drawing on 9+ years of hands-on PE sales turnarounds, I’ve developed targeted diagnostic tools and intervention mandates to eliminate revenue leakage, accelerate deal velocity, and build predictable forecast engines.

1. Commercial Diagnostics & Diagnostics

• The 100-Day GTM Audit: A rapid 15-point diagnostic designed for newly acquired businesses to identify pipeline friction, single-threaded account risk, and revenue leakage early in the hold period.

• Sales Health Check & Enablement Fact-Finder: Deep-dive evaluation of frontline sales execution, buyer-process alignment, and enablement gaps.

• Sales Capability & Skills Assessment: Evaluating team capability, leadership coaching rigor, and frontline execution standards to ensure you have the right talent in the right seats.

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2. Core Transformation Mandates

• GTM Transformation (12–36 Months): Outcome-based commercial leadership embedded alongside executive teams to execute the Board’s Value Creation Plan (VCP).

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• Interim Revenue Leadership (CRO / CSO): Stepping in during leadership transitions to stabilize commercial operations, drive team energy, and maintain deal momentum.

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• Methodology Institutionalisation: Replacing "hero-led" sales habits with scalable frameworks (MEDDPICC / Buyer-Centric Discovery) to ensure repeatable win rates.

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• Commercial Tech Stack Optimisation: Cleaning CRM data and architecture to create a reliable single source of truth for investor reporting and predictable forecasting.

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Get in touch to discuss your portfolio GTM requirements